What is Branding?

What is Branding?

by | Apr 17, 2023 | Branding

What is Branding? What is branding?… No, you’re not crazy for asking that question. Many people ask it, and many more people secretly wonder what it is, assuming it has something to do with logos. It doesn’t help that the Cambridge Dictionary defines...
Why is Branding Important?

Why is Branding Important?

by | Apr 16, 2023 | Branding

The Importance of Branding: First, what is branding? Branding encompasses identity. It’s the face of any business or product we encounter. It’s the collection of sensory elements that introduces us to the story and purpose of the brand. It’s the...